It’s important to find a proper funnel creation kit before making your business effective marketing-wise. There are many basic and well-known funnel builders. However, there are two that really grasp your attention. One is called Dropfunnels, and the other – Kartra.
Interestingly, these platforms don’t only build funnels, it isn’t their only specialty. They are very innovative in that they unite under one roof not just funnel building, but a lot of other solutions and features that complement each other and help you build the business of your dreams.
As mentioned, they are very innovative, and they have a very decent reputation. Both, however, are newcomers for the industry. Dropfunnels is active since earlier in 2020, but Kartra has been launched back in 2018.
They’re still relatively new, and a large chunk of the community never heard about them. Furthermore, when it comes to choosing between these two similar platforms, many people just can’t see the difference. But there is a difference.
This comparison will reveal what these platforms exceed at the most, and which of them you should pick for your specific situation. Let’s start with the basics.
What is Dropfunnels?
Dropfunnels is a thorough marketing platform launched by J. Mederich in early 2020. It isn’t just a funnel builder, as isn’t Kartra. You can, of course, build extensive and effective funnels throughout your business, but there is more.
Dropfunnels greatly emphasizes the need in SEO-optimization, which many funnel builders ignore completely. They are very effective at making your pages search engine optimized, as well as lightning-fast and full of content.
Mr. Mederich’s platform is built using WordPress and Beaver Builder. It means that it’s fully optimized and has very little bloat that could delay your progress. In essence, whether you want to build complete and effective sales funnels, membership sites, blogs, or any sort of pages for your website, Dropfunnels can oblige with ease.
In practice, Dropfunnels offers a lot of other business-building and marketing tools and features, the likes of which you could find on countless other platforms, all of whom will be used to create a fully optimized experience in terms of SEO and speed.
And speed is very important, because the pages that load faster get higher positions on the Google ranking. It means that Dropfunnels actively makes your pages more viewed. And there’s also a matter of unlimited hosting that Dropfunnels gives you just like that.
Importantly, this platform has unlimited funnels and unlimited pages to offer. Literally every competition has some limits on funnel and page building, depending on the plan. DF, for its part, provides a completely limitless amount, and that means unlimited potential for organic (mind you) brand growth. This unique opportunity is their key advantage.
What is Kartra?
Kartra is very similar to Dropfunnels in that they let you play with a lot of marketing tools to create the business you always wanted. Kartra has all the necessary tools stored in one place. You can’t improve your pages performance or thoroughly improve the websites, but Kartra is good at other things.
They give you a kit of all the necessary marketing and business-building tools so that you won’t need to go anywhere else. It’s a completely self-sufficient platform. Granted, they focus mainly on making your funnels and environment around them efficient.
Yes, this platform offers a wide assortment of different solutions: lead capturing, membership website building, email automation, funnel building (of course), and much more – all under one roof and brand.
And yes, Kartra doesn’t provide any extensive optimizing solutions, so your pages won’t be necessarily SEO-friendly. At least not as friendly as Dropfunnels would let you make them.
However, you still can make a very detailed business using the Kartra model. Here, you can build landing pages, usual pages, funnel pages, and all sorts of additional software to make it marketable in just few clicks.
What’s the main difference?
Frankly, both platforms seem almost identical for a naked eye. Nevertheless, there are several very distinct differences:
The main difference you already know – Kartra barely offers any optimizing solutions, it focuses more on funnel building and the infrastructure meant for lead processing. At the same time, Dropfunnels is very keen on improving your pages indefinitely. They have fast load speeds, extensive SEO tools and limitless stable hosting. Kartra does not.
WordPress, DF’s mother-platform, already loads everything a lot faster than most counterparts. So, it’s only natural that DF has such speed parameters.
Kartra, on another hand, has all the necessary marketing solutions for your funnels and pages in one kit. That’s their focus, not engine optimization. Dropfunnels doesn’t lag behind too much, however. They can provide all the same things, except for built-in mail automation system.
Kartra has their own responder, but if you want to build an entire e-mail profit cycle from scratch on DF, you’ll have to integrate autoresponder services.
Right now, the platform lets you very quickly integrate products like GetResponce, AWeber, Active Campaign, Constant Contact, ConvertKit, MailChimp, InfusionSoft and also Ontraport. You can connect them to your DF account fairly simply, by the way. The picture below shows the entire integration process in 3 simple steps.
That’s a huge advantage, because without e-mail lists and the associated infrastructure, you will lose a lot of profit.
User-friendliness is an important distinction here. While DF is not confusing, Kartra does a better job highlighting every important funnel-building step. Every step has its own list of solutions and is named according: ‘Kartra Membership’, ‘Kartra Mail’, and more. You grasp everything very quickly here.
Both platforms are extremely good for the new people. But if you are completely unaware of what’s going on, you could consider visiting Kartra and pushing a few buttons. Even without learning material, you’ll be able to grasp the general idea of all the funnel elements, not to mention everything else you could use to build a business.
Bottom line is, while Kartra is a very innovative funnel builder with all the necessary tools included, Dropfunnels allows you to effectively build funnels and improve your website as a whole. They believe that the synergy between blog-posts, pages and funnels is as important as funnels themselves.
How are they similar?
Dropfunnels and Kartra allow you to build your own online presence online. Both have very extensive toolboxes with drag-n-drop interfaces. Both acknowledge a need of building your business around the sales funnels, as they are very successful at bringing you more customers and, ultimately, at making your business profitable.
Each of these wonderful platforms has a large list of features that help you create effective marketing infrastructure. Old-school builders don’t do it, and that’s why you may consider giving them a chance.
Which of them is better?
The answer depends on a sort of experience you seek to give your users. As mentioned many times already, both of them have their own selections of tools that you may or may not use. If you see that one of them has exactly the things you need, then the matter is settled.
But let’s see exactly what they have to offer, shall we?
What You’ll Get with Dropfunnels
There are several prominent features that you can find on Dropfunnels, including:
What you’ll get with Kartra
If you choose Kartra services, you’ll have access to these accurately named features, and then some:
How to choose?
Depending on what you need, you may either consider joining Kartra or Dropfunnels. If you think your business model needs perfect funnels with awesome drawn-out sequences and architecture, then Kartra is your choice.
However, if you need a fully-fledged website with pages, including different funnels, blog-posts and more, then you’ll need to use Dropfunnels. Kartra, as you see, allows you to build pages, but it’s not as effective in doing it.
Dropfunnels has a lot of tools specifically designed to make your pages more SEO-friendly, to make them load faster, work better and to let you create as many of them as you like.
If it’s all the same to you, you can take your pick based on the current prices. Both platforms are fairly affordable. However, the more you pay – the more additional perks you get. Take a peek at this pricing.
Dropfunnels doesn’t really limit to in your abilities, they have several plans ready for you. Each plan grants you a full extent of DF possibilities. However, the more you pay the more traffic you get. It’s probably for the best – if you only have a small business, you won’t need too many people coming at you at the same time.
Here you can see the difference between different plans on Dropfunnels. Now, they all offer unlimited supply of tools, funnels, pages and more. The only real difference is the number of leads available to you on various levels. The Starter plan gives you a small amount of leads to work with. It’s perfect for small or fresh businesses. The Pro plan, however, is great if you’re growing or if you’ve already grown.
Additionally, you get to unite all your domains under one managed login if you join the Agency plan. It’s good if you have a very extensive online presence or if you manage an agency, as the name suggests.
As you can see, Dropfunnels doesn’t really limit you to anything. They do give you substantial bonuses if you pay more, but that’s about it. You can make a fully-fledged business just by paying $49 a month.
Kartra is different in that it doesn’t give you all the tools right away and it also doesn’t give you too much traffic to work with. You can only start making an effective business if you buy a Silver plan. You can buy more traffic for less if you work with Dropfunnels. Hell, even the costlier plans don’t give you nearly as much traffic, as DF’s middle plan.
This is the biggest issue about Kartra – you pay more for less in comparison to Dropfunnels. If you don’t care about the prices and what you want is the features Kartra specifically offers, then it’s more or less reasonable to buy one of their plans. Alternatively, Dropfunnels is better for small budgets or people who cherish their funds very much.
Again, high fees are one of the most stunning disadvantages of Kartra, as you can see. Dropfunnels is a lot more affordable, and if you look for a marketing tool that won’t restrain you too much on your tight budget, consider visiting Dropfunnels.
By the way, both platforms have a free 14-day trial period available. You can take it up, see which platform suits you better, weigh the cost-effectiveness ratio, and make up your mind.
Still, you have to decide which platform you’ll benefit from more. It depends on your marketing style, largely.
Both platforms have very similar toolboxes, features and so on. As mentioned, there are some differences. Now that you know more about the platforms, you can make up your mind about them.
- If you want to run ads, write blog-posts that would help you grow and promote your products, then Dropfunnels is your choice
- If you want a readily-available Swiss knife of the marketing, then you can consider taking the Kartra’s offer
If you are a business who sees the potential, look into the future and count your money (and, as you know, the tariffs on Dropfunnels start at just $49 a month), then DF is you choice.
However, you should see for yourself. Both platforms are very good and effective and making your business grow and bring you profit. They have the latest technology and innovations to have you build your business fit for the modern market.
The difference is in the small things. Try the free 14-day trial periods on each of them, and see which is better for you specifically.
Thanks for reading, and stay profitable!